Estate Winery, Tasting Room & Airbnb

Price: $850,000

Location: Northwest Michigan

Industry: Winery

Listing ID: CK270822FW

Status: New

Listing Description

This is the perfect opportunity for someone looking to get started in the wine business.  A knowledgeable staff, many revenue channels with growth and a great brand!

When most people think of a winery their first thoughts take them to France or Italy, and in the United States you go directly to California.  Most are not aware Michigan is number six in the country for wine production.  In fact, as the popularity of wine grows so does the wine industry in Michigan.  This brings us to this Northwest Michigan winery, featuring 3.6-acres of estate grown wines, an established brand, tasting room, wine club, staff and 4-acres of existing vineyard infrastructure waiting to be planted.

Michigan’s growing popularity as a wine destination has come about through its unique climate moderated by Lake Michigan, a rolling landscape to promote airflow and relatively organically rich soils that can support the demands of a limited growing season.  This is a special place to grow wine grapes with delicate aromatics that gain complexity over time, good acid, and a taste texture that distinguishes itself from other local wines.

The winery  is well positioned to capture the many tourists traveling in this area.  It is centrally located in the region for visitors to enjoy a variety of activities including a day at the beach, watersports and, of course, the tasting opportunities.

The winery has an established wine club, which guarantees revenue at fixed times throughout the year.  Wholesale and distribution channels have been established.  A seasonal guest apartment by the tasting room provides additional revenue through Airbnb.   Guests often stay for a weekend or a week at a time to enjoy the quiet peaceful setting of a classic winery.  The views are stunning, and guests are just a short distance from neighboring wineries and the incredible Grand Traverse Bay area.

In addition, there is a primary residence on the property for owner use or which could be used for additional rental income.

Listing Details

Total Sales: $226,511

EBITDA: $9,197

FFE: $65,000 (Included in Price)

Inventory: $110,000

Real Estate: $740,000 (Included in Price)

Terms and Conditions?:

Price includes real estate, structures, and all business & farming equipment. Value of inventory will be adjusted to the purchase price at closing. As of September 2022, inventory is estimated at $120,000.

Reason For Sale:

Pursue other business opportunities

Training & Support:

Will stay involved to ensure successful transition and available for future consultation


Year Established: 2009

Days & Hours of Operation: Various on season

Employees: 6


Type of Location: Farm, Tasting Room & Residence

Facilities Information:

26 acres includes planted vines, prepared land for planting, house, pole barn, loft, tasting room and processing facility, plus hardwood forest.

The wine tasting room building has a scenic view of the vineyards and countryside, with plenty of outdoor seating. The 1,500 sf storage barn is partially insulated and finished, providing storage for equipment and some wine storage space.

The 3 bedroom, 2 bath residential home on the property could be rented. As a year-round rental, the estimated market rate is between $1,800 – $2,300 per month. Weekly and monthly rates would be much higher if it was rented seasonally as a vacation property. The agritourism guest quarters on the property has been rented, mostly in season, via Airbnb. Currently the minimum stay is three nights. Some visitors stay a week or longer. On average the weekly rate is about $1,050.


Potential Growth:

Additional channels of revenue growth, include:

  • Increase Airbnb facilities
  • Special events and parties
  • Expand the Wine Club
  • Provide wider distribution of wines
  • Improve online wine sales
  • Expand tasting room to accommodate more guests
  • Plant additional acreage to increase estate-grown wine production and sales


Willing to provide limited seller financing to secure SBA loan