Play It Again Sports Franchise in Traverse City

Price: $440,000

Location: Traverse City, Michigan

Industry: Sporting Good Retail Store

Listing ID: CK080323SN

Status: New

Listing Description

Play It Again Sport franchise in Traverse City, Michigan, is a highly desirable investment opportunity that boasts of an impressive track record. It is the 4th PIAS franchise in Michigan and the 23rd franchise in the nation. This franchise has been open since 1990 and has been owned by the current owner since 2001. The store has a loyal customer base but also attracts new customer who visit Traverse City to enjoy the area’s various sporting and recreational opportunities.

The franchise is fully staffed and has experienced increased sales and profitability for the past 5 years, with a noticeable uptick during the COVID-19 pandemic. The asking price does not include inventory, which currently stands at $289,029. Furthermore, there are significant opportunities for growth, making it an attractive investment for those looking to expand their portfolio.

Additionally, the new owner will enjoy the benefits of the current owner’s franchise agreement, which features a lower royalty fee of 4% compared to the current industry standard of 5%. This will translate to significant cost savings in the long run and a competitive edge in the market.

Play It Again Sports is the largest sporting goods retailer of new and quality used merchandise in North America, ranked in Entrepreneur Magazine’s Top Franchise 500. The franchise offers customers cash on the spot for their quality used sports gear and fitness equipment, providing significant savings on sporting goods purchases for new gear they need. The franchise is eco-friendly and community-focused, an integral part of the fabric of the local sports scene.

Parents with growing kids prefer Play It Again Sports as their go-to sporting goods retailer for the value they seek and the quality merchandise they need. The franchise believes in delivering high-quality used and new sporting goods equipment in a fun and convenient environment while maintaining an active and healthy lifestyle through sports and fitness.

Overall, Play It Again Sport franchise in Traverse City, Michigan, presents a lucrative and exciting investment opportunity with a successful business model that has stood the test of time.

Listing Details

Total Sales: $1,077,723

Cash Flow: $320,445

FFE: $23,774 (Included in Price)

Inventory: $289,029

Franchise?: Yes

Franchise Information:

Play It Again Sports is a leading retail franchise brand that buys, sells, and trades quality used and new sports equipment and gear. The brand was founded in 1983 and is owned by the Winmark Corporation, which is headquartered in Minneapolis, Minnesota. Winmark is a recognized leader in franchise-owned and operated businesses, with over 1,250 franchises in North America. The company pioneered the “ultra-high-value” retailing niche by selling high-quality used products alongside new goods in a traditional retail store format. Winmark's franchised businesses include Plato’s Closet, Once Upon A Child, Play It Again Sports, Music Go Round, and Style Encore.

Reason For Sale:

Owners wish to start their retirement

Training & Support:

Owners will assist to ensure a smooth transition to a new owner


Year Established: 1990

Year of Last Acquisition: 2001

Days & Hours of Operation: Monday – Saturday open 10am – 6pm; Sunday open 12pm – 4pm

Employees: 4


Lease Option: Option to renew would not be an issue

Monthly Rent: $4,115/month through 3/31/26

Type of Location: Strip Shopping Center

Square Footage: 4,556


Owner Qualifications:

Will need to be approved by Winmark Corporation to purchase franchise location.  Transfer fee of $10,000.


Competition has come and gone, but this franchise has been in operation for over 30 years with strong level of profitability and identified advantages over competition.

Potential Growth:

Significant opportunities for growth with a very positive outlook for the coming years.  Owner has several areas that can allow the new owner growth opportunities.


Seller financing to secure an SBA loan will be considered.